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Book «Marketing Insights from A to Z» Philip Kotler / in Russian

Item number: N:174438

20.13 USD

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Sizes

Weight 400 gram

Product description

This book by the world-famous marketing specialist Philip Kotler has become a reference book for millions of executives and marketing professionals. It outlines in a concise and understandable way 80 effective marketing concepts that are most important for the success of companies in today\'s environment.


Publisher: Alpina,
Year: 2023,
Language: Russian,
Cover: hard,
Number of pages: 216.

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