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Book «Shoe Dog: A Memoir by the Creator of Nike» Phil Knight / in Armenian Edit Print

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Book «Shoe Dog: A Memoir by the Creator of Nike» Phil Knight / in Armenian
Book «Shoe Dog: A Memoir by the Creator of Nike» Phil Knight / in Armenian

Book «Shoe Dog: A Memoir by the Creator of Nike» Phil Knight / in Armenian

Item number: N:019852
Shop: Edit Print

22.4 USD

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Sizes

Weight 9 gram Width 16.5 cm. Length 24 cm. Height 7 cm.

Product description

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.


Author: Phil Knight,
Translated by Roza Grigoryan
Publishing house: Edit Print,
Language: Armenian,
Number of pages: 384,
Cover: Hard,
Data: 2020.
Size: 16.5 x 24 sm.


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