Duration of the course: 2 months.
During the course you will learn:
- study of digital marketing directions, selection of channels,
- inbound and outbound marketing,
- target audience research,
- market research,
- definition of KPI indicators,
- briefing,
- content plan,
- receiving visuals,
- composition of the moodboard,
- researching hashtags and keywords,
- facebook, instagram, tiktok platforms,
- preparation of stories, reels,
- ads manager,
- instagram boost,
- advertising audiences,
- advertising policy,
- web analytics,
- contextual advertising,
- google ads,
- search, display type advertising,
- video advertising,
- landing page,
- e-mail marketing,
- blog content,
- application of artificial intelligence,
- educational resources.
During the course you will learn:
- study of digital marketing directions, selection of channels,
- inbound and outbound marketing,
- target audience research,
- market research,
- definition of KPI indicators,
- briefing,
- content plan,
- receiving visuals,
- composition of the moodboard,
- researching hashtags and keywords,
- facebook, instagram, tiktok platforms,
- preparation of stories, reels,
- ads manager,
- instagram boost,
- advertising audiences,
- advertising policy,
- web analytics,
- contextual advertising,
- google ads,
- search, display type advertising,
- video advertising,
- landing page,
- e-mail marketing,
- blog content,
- application of artificial intelligence,
- educational resources.
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